Brand
is.team Brand Guidelines
Resources for presenting the is.team brand consistently and professionally.
Download Brand AssetsNaming
“is.team” is always written in lowercase with a dot separator. It is the brand name of both our company and our product. When referring to the legal entity, use “IS.TEAM LLC”. Never write it as “Is.Team”, “IS.TEAM” (outside legal contexts), or “isteam”.
Usage
Provide plenty of space around is.team assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.
The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by is.team of your product, service, or business. Get in touch if you have questions.
Wordmark
The is.team wordmark should be used in all references to is.team as space allows. Monochrome usage is preferred with the brand colors below.
is.teamLight background
is.teamDark background
Logo
For tight layouts or logo-only grids, the is.team logomark is a concise way to refer to is.team. Use with good judgment for your audience, as the wordmark has stronger brand recognition.
Light background
Dark background
Icon
When referring to is.teamon social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
App icon
Typography
is.team uses two typefaces. Goudy Bookletter 1911 for headings and brand text, and Outfit for body copy and UI elements.
Heading font
Goudy Bookletter 1911
Aa Bb Cc Dd Ee Ff Gg
Body font
Outfit
Aa Bb Cc Dd Ee Ff Gg
Colors
The is.team brand palette is derived from the logo. Deep Navy and Ocean Blue are primary; Sky Blue and Ice Blue are used for accents and highlights.
Deep Navy
#162A45
RGB 22, 42, 69
Ocean Blue
#2A5084
RGB 42, 80, 132
Sky Blue
#86ACD1
RGB 134, 172, 209
Ice Blue
#D3E9FF
RGB 211, 233, 255
White
#FFFFFF
RGB 255, 255, 255
Charcoal
#0A0A0C
RGB 10, 10, 12
